LOS
ANGELES, CA -- (PRnetwire) -- August 20, 2001 -- Artistscope,
the premier international digital rights management (DRM)
solutions provider, today announced it has selected Neotrope (www.neotrope.com)
to provide public relations and e-marketing for a broad range
of DRM solutions aimed at protecting intellectual property
from theft online.
Artistscope selected Neotrope because of their their history
of representing the technology sector. Neotrope is a
marketing, brand development, and public relations company
founded in 1983, and is a member of the Public Relations
Society of America (PRSA). Specializing in the technology
sector, Neotrope has previously represented VARs, memory
companies, PC manufacturers, and software developers.
"Neotrope has amply demonstrated an understanding of our
market niche, and our target customer," said William
Kent, president and founder of Artistscope. "We are
highly confident they will be successful in improving and
expanding both our brand awareness and product penetration in
North America."
"Digital rights management is on the verge of coming into
its own and bypassing the hype and quasi-pyramid-scheme
groping for investor monies of the near past. The companies
who are still on the map are those, like us, who are committed
to the concept for the right reasons: we use what we develop
on our own sites, and for our own clients. We know the
technology, we know the customer, and we know the audience.
Our systems work, and are affordable; and we stay apace with
those who seek ways to get around DRM solutions."
"I think this is an exciting opportunity for us to make
the Artistscope solutions really well known to the content
management community," said Christopher Simmons,
President and founder of Neotrope. "The number one
concern for artists and photographers, and really any company
who wants to control use of their materials, is inarguably the
management of 'who does what' with that content once it's made
available."
"For any size business, choosing and controlling who can
view, print, and/or copy materials is vital to any
organization which may show pre-release or development
content. It's not unusual for materials to 'float' to a
competitor, even when the person or company allowed to view
content has signed a NDA. With Artistscope's CopySafe
solution, all kinds of companies including the smallest, have
a viable and affordable solution for keeping their proprietary
information safe, while at the same time allowing certain
authorized team members or potential clients to have limited
access over the Internet."
"We're proud to have been
selected to provide Artistscope's PR and marketing services,
and with DRM becoming more and more important, we feel it will
be a pretty exciting project -- because it's a pretty exciting
technology, and a valuable 'story that should be told.' It's
really time for a lot of the corporate folks out there to wake
up and realize that theft of content is easier than ever, and
the tools to copy content without permission greatly exceed
those to protect it by a factor of one hundred to one.
Solutions like those from Artistscope will become not only an
important consideration on the DRM map, but a necessity for
anyone who wants to remain in business and stay competitive in
the new 'wired economy' of the 21st century."
ABOUT NEOTROPE
Neotrope(tm) is a privately-held company founded in 1983 by
marketing guru Christopher Simmons to provide advertising,
marketing, PR, design and multimedia services for small
business. Neotrope provides technology marketing and public
relations to many companies, and is a member of the Public
Relations Society of America (PRSA). Neotrope president
Christopher Simmons is a frequent author on the subject of
intellectual property rights and digital rights management.
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